In the context of the project “Digital David” of the Consorsbank and BNP with aixigo, Mr. Friedrich, CEO Consorsbank and DAB, gave detailed information about the development of the market and told Christian Neuenhaus, Head of Marketing and Communications at aixigo, how the Consorsbank and BNP react to this development.
Neuenhaus: Mr Friedrich, you have once in an interview to the question “How digitalisation changes the relationship with the customer?” responded that customers today are taking a much more active role than before and are, simultaneously, cooperation partners. What is the role of the digital consulting project in this context?
Kai Friedrich: In our project, we already involve future users of the system during the specification phase. Here, various user tests are carried out with customers in order to be able to react to the customer’s wishes as early as possible.